Saturday, November 7, 2009

What Your Taste in Beer Says About You - Ad Age

Mind Set marketing recently conducted an online survey to find out what someone's beer selection says about them. The results were not overwhelmingly surprising, but the highlights are entertaining. (Check out Ad Age for the full article)

Abstainers as republicans is my favorite. What's your's?

BUDWEISER

42% more likely to use breath-freshening strips every day.

BUD LIGHT

34% more likely to never buy organic products.

MICHELOB ULTRA

34% more likely to buy life insurance.

HEINEKEN

29% more likely to drive sports cars.

CORONA

38% more likely to own three or more flat-screen TVs.

BLUE MOON

65% more likely to purchase five pairs or more of sneakers every year

CRAFT BEERS

This group is more likely to spend time thinking about beer rather than work.

Craft-beer drinkers also skew as having a lower sense of responsibility—they don't stress about missed deadlines and tend to be happy-go-lucky about life.

36% more likely to be the ones to choose the movie they are going to see at the theater.

ABSTAINERS

People who turn down beer are 50% more likely to call themselves Republican

1 comment:

  1. awesome post...as a puritan, i love putting beer in the middle of the culture wars. This is my favorite line of the article:

    "Michelob Ultra drinkers rate high in superiority; that is, they think highly of themselves and can be a little bit conceited. "

    nooooooo...drinkers of crappy, lo-cal alcoholic water who see themselves in the young hot single execs who are always racing each other through the big corporate office? im surprised this isn't a more popular beirut choice at bars like Big Easy

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